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This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered. The content · Basics of B2B eCommerce · Special features of B2B eCommerce · Business models in B2B eCommerce · Best Practices in B2B eCommerce · Risks in B2B eCommerce The author Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Economic relations. Trade --- Marketing --- Information systems --- e-books --- e-business --- marketing --- Business enterprises --- Computer networks.

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This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between the company and its customers and a potential paradigm shift among leading companies. The findings suggest that a shift from traditional mobility management to a more customer-centred management perspective is both widely accepted and increasingly necessary. Nevertheless, the inclusion of services that are not primarily concerned with overcoming spatial distances is considered to be less attractive. Given its scope, the book will be of interest to researchers and professionals who are involved in digitalisation in the mobility service industry.

Industrial economics --- Public economics --- Economic relations. Trade --- Motorcars engineering --- Business policy --- Production management --- Consumer behavior --- Marketing --- Information systems --- Computer. Automation --- ICT (informatie- en communicatietechnieken) --- bedrijfseconomie --- auto-industrie --- dienstverlenende bedrijven --- marketing --- informatica management --- CRM (Customer Relationship Management) --- Intelligent transportation systems. --- Transportation.

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This book presents the current causes and effects of implementing sustainable supply chain management (SSCM) as well as green supply chain management (GSCM) strategies in the automotive industry. The reader is provided a detailed scientific review on SSCM and GSCM and presented the advantages of sustainable development concepts as well as factors causing the implementation of SSCM such as buyers' behavior, governmental regulations, and competitiveness. The book then analyses the current situation of SSCM development, particularly in the automotive industry. It shows challenges, barriers, successes, and benefits that automotive companies obtain from implementing GSCM. Through case studies on leading German car manufacturers VW, BMW, and Daimler, the necessary activities of these companies to implement green development in the entire supply chain, including green supplier selection, green materials, green transportation, and reverse logistics, are defined. Moreover, a benchmark with companies from Asian markets such as Toyota from Japan and Geely from China is performed.

Industrial economics --- Economic relations. Trade --- Environmental protection. Environmental technology --- Motorcars engineering --- Business policy --- Physical distribution --- Business management --- intern transport --- SCM (supply chain management) --- auto-industrie --- bedrijfsbeleid --- Automobile industry and trade --- Business logistics. --- Sustainability. --- Management.

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This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

Social psychology --- Sociology --- Economic production --- Economic relations. Trade --- Engineering sciences. Technology --- Business policy --- Personnel management --- Applied marketing --- Information systems --- Computer. Automation --- ICT (informatie- en communicatietechnieken) --- innovatiemanagement --- bedrijfseconomie --- e-books --- e-business --- B2B (business-to-business) --- industrie --- technologie --- technologische innovatie --- innovaties --- leidinggeven --- strategisch beleid --- e-commerce --- informatica management --- Management information systems. --- Organizational change --- Strategic planning. --- Management. --- E-books

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Harvard Business Review brings to life the insights and best practices of business thinkers and leaders from around the world. Every month, HBR delivers ideas powerful enough to change not only what people think, but also what they do.

Business --- Economic history --- Commerce. --- Economics. --- Affaires. --- Histoire économique. --- Mensuels. --- Business. --- Economic history. --- Bedrijven. --- Affaires --- Histoire économique --- History, Economic --- Economics --- Trade --- Management --- Commerce --- Industrial management --- Capital --- Conditions, Economic --- Consumption --- Cost of Living --- Easterlin Hypothesis --- Economic Conditions --- Economic Factors --- Economic Policies --- Economic Policy --- Economics, Home --- Factors, Economic --- Home Economics --- Household Consumption --- Macroeconomic Factors --- Microeconomic Factors --- Policies, Economic --- Policy, Economic --- Production --- Remittances --- Utility Theory --- Consumer Price Index --- Condition, Economic --- Consumer Price Indices --- Consumption, Household --- Economic Condition --- Economic Factor --- Factor, Economic --- Factor, Macroeconomic --- Factor, Microeconomic --- Factors, Macroeconomic --- Factors, Microeconomic --- Household Consumptions --- Hypothesis, Easterlin --- Index, Consumer Price --- Indices, Consumer Price --- Living Cost --- Living Costs --- Remittance --- Theories, Utility --- Theory, Utility --- Utility Theories --- Commercial Sector --- Prices --- Sales --- Vendors --- Businesses --- Commerces --- Commercial Sectors --- Price --- Sale --- Sector, Commercial --- Sectors, Commercial --- Vendor --- Industry --- Ethics, Business --- Etats-Unis d'Amérique. --- 05 <73> --- #ETEW:TSCAT --- #TS:KTEW --- 098 Bedrijfskunde --- 658 --- 339 --- US / United States of America - USA - Verenigde Staten - Etats Unis --- 05 <73> Tijdschriften. Periodieken. Serials--Verenigde Staten van Amerika. VSA. USA --- Tijdschriften. Periodieken. Serials--Verenigde Staten van Amerika. VSA. USA --- Bedrijfskunde --- Economische betrekkingen. Handel --- Periodicals --- Business, Economy and Management. --- General and Others. --- Economic relations. Trade --- Business management --- -Economic history --- -330.905 --- Economic conditions --- Journal --- Business, Economy and Management --- General and Others --- Trade and Commerce --- Histoire économique --- Périodiques --- EBSCOBSP-E EJECONO EJHISTO EPUB-ALPHA-H EPUB-PER-FT --- Economic history - Periodicals --- Business - Periodicals --- Economie politique --- Economie. --- Management. --- -Business, Economy and Management. --- Économie politique.